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I'm looking for a a recommendation for a startup-friendly PR firm. Anyone have a firm they'd recommend?

I see this question but there aren't any recent answers to the question. Anyone have any new suggestions?

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What is the difference between a "normal" PR firm and a "startup-friendly" firm? – TimJ♦ Jun 9 '11 at 22:45
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i think the primary thing would be that they COST less :) and secondary thing would be that they are patient in guiding you through their business process. – b0x0rz Jun 10 '11 at 0:51
Price would be factor, but more importantly, I'm thinking about cultural fit and experience. e.g. a firm that had experiencing doing PR for Pepsi probably wouldn't be as good a fit as a firm that had great success working with other tech startups. – Joseph Fung Jun 10 '11 at 23:24
I'm only semi-serious about this, but... Read this story: theinquirer.net/inquirer/numb-thumbs-blog/2079569/… I bet THAT PR firm is now pretty hungry for clients. I also be they've learned from their mistake. – tig Jun 17 '11 at 4:41
Heh - funny situation. The firm's response to the situation (posted yesterday) is a good read too: wired.com/epicenter/2011/06/duke-nukem-twitter-brain-fart/all/1 – Joseph Fung Jun 22 '11 at 0:35

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2 Answers

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Wasabi Publicity is a great PR firm that has good service options for small and medium sized businesses. They have an awesome track-record with startups!

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What you need is a PR firm that has experience working with smaller businesses and has the connections/relationships to media that are applicable to your target verticals.

If you're start up focuses on lawn mowing equipment, coverage on TechCrunch probably isn't so key.

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Valid point, but this should be a comment asking for clarification in the original question on the type of startup. – bkparikh Dec 4 '11 at 5:53

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