Tell me more ×
Answers OnStartups is a question and answer site for entrepreneurs looking to start or run a new business. It's 100% free, no registration required.

I have set up a goal which will count the amount of sign ups I get on my site. I need to divide this number by the amount of new visitors in order to get my conversation rate.

From what I can tell, the goal result is

number of times goal is reached/unique visitors

Is there a way to change it to

number of times goal is reached/visitors who have never been to the site before

Is there a way to set this up so it is calculated automatically?

share|improve this question

3 Answers

You can do this with the advanced segments feature in Google Analytics. Google Analytics will already show your conversion rate, it just won't show it for new visitors only.

  1. Click advanced segments at the top of the conversions page (this page is under conversions > goals > overview)

  2. Click "New Visitors" in the advanced segments section (this will restrict to people's first visit)

  3. Click apply

You will now see the conversion information for new visitors only.

Advanced Segments

share|improve this answer

No, you are not able to do this within Google Analytics. Here is a video that discusses setting it up and how it works.

http://www.youtube.com/watch?v=cGqq4bvrxPU

share|improve this answer

You list

number of times goal is reached/unique visitors

number of times goal is reached/visitors who have never been to the site before

However, isn't aren't "visitors who have never been to the site before" the same thing as "unique visitors"?

Other than that, Google Analytics doesn't really allow you to customize your results that much. You could utilize their API, and configure the outputs yourself.

share|improve this answer
Unique visitors and new visitors that have never been to the site are not the same thing – Susan Jones Apr 1 '12 at 11:40

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.