It is becoming more and more important to get your market involved from day 1 of development (as opposed to day 1 of launch).
How do you engage customers throughout the product development cycle, and keep them engaged?
As we are entering beta, I feel like we've missed out a bit on the feedback we could have had already, had we engaged the market prior. So really I'm looking for methods of engagement. Is a blog or newsletter the best form of engagement? How about social media?
I don't want to have too many vehicles of engagement, just one - maybe two. So narrowing down to the best one or two is my goal. I'm looking to draw on the expertise of the community.