I run a well-funded startup. We're fortunate to have built a kick-ass team with a great product and good early traction. But I worry that our team's work ethic is sliding into stasis. Most of my employees work 40-45 hrs/week, which isn't my vision of what startups should be like.
I'd like to amp up the intensity and guide people towards the 55-60 hrs/week range. But, simultaneously, I don't want to become a slave-drive or create an acrimonious relationship with my employees. How can I drive these changes while still maintaining a positive work environment?
Note: posting this anonymously due to the sensitivity of the question.
Addendum: Answers so far seem to focus on telling me that 55-60 hrs/wk is too much to make people work. That may be the case, but that's not the discussion I was hoping to have. Let's say all your employees were working 30 hrs/wk and you wanted to compel them to move to 40 hrs/wk without creating an acrimonious workplace. How would you do that? I don't want to get caught up in a discussion about the optimal number of hours for folks to work at a startup. Rather, I'd love advice on how to amp up the quantity of work produced, regardless of what you think is the optimal hours/wk number.