I run a software company and that means in theory any software-project is something we could do... in practice not quite but still the range is very wide. However simply advertising online as a "Software Company" is very boring and there are so many others.
There is one specific area I'd like to target, a sector in which we have done some good work the last 2-3 years. BUT, I don't want to advertise only in that area in case some other things come up.
My business is such that I'd normally direct people to my website, not them find it through searching. I don't want multiple websites because much of the general software & specific sector content would overlap.
So what's a good way to consider this? I know that having the speciality field in some menu option won't really work, every click loses people. So perhaps on the home page, big bold panels for each area I want to focus on are appropriate, clicking any of those takes them to a page focusing on that.
For reference, we do general application development, web-backends, online games, and medical simulation... quite a range. I also worry a little that if a big business guy from a medical company visits my site and sees any mention of games along side medical simulation, they might be put off.