We are in the process of creating a desktop research tool, which will provide snappy access to a wide range of information.
Conceptually, this tool is similar to Babylon. How would you go about getting such a tool distributed, I believe we know all the standard ways like:
- Paying someone to bundle
- Distributing with magazines
- Affiliate models
So what we are after are alternative ways. Some of the ideas we are considering are:
- Making the software bloated with features and applying the OEM model I asked about here.
- Making it into plugins (Firefox, Internet Explorer), so it could get distributed via many channels
Do you have any other ideas or recommendations?