I don't think it will matter much. Names are way over-rated. Clearly, they are more important for consumer based companies, but for most tech companies, the main thing is that you have a decent URL that people can phonetically spell.
There is nothing compelling about the following names, yet each company has been uber-successful. I talk a bit about what makes a good name here: http://infochachkie.com/name/
Yahoo – Jerry Yang and David Filo, Yahoo’s Founders, chose the name, as they considered themselves to be “Yahoos.”.After the company became successful, the backronym, Yet Another Hierarchical Officious Oracle was devised to “explain” the name’s origin.
Google – While arguably better than the search engine’s initial name, “BackRub“, Google based on “googol,” a term devised by mathematicians to describe inconceivably large numbers that are smaller than infinity. When included in mathematical expressions, it is represented as 10100. Google is not descriptive of the company’s search core competency nor was it particularly easy to pronounce, spell or remember when the site was initially launched.
Amazon – While arguably better than the company’s initial name, “Cadabra.com”, “Amazon” does not convey the company’s initial core competency of online book sales. Legend asserts that the name change from Cadabra was prompted by Yahoo’s alphabetized listing of search results. However, if this is true, “Aardvark” would have been a more clever choice and equally as relevant to online book sales.
eBay – Derived from Founder Pierre Omidyar’s consulting company, Echo Bay Technology Group. “EchoBay.com” was not available, so the firm’s name was shortened to “eBay” in order to acquire the corresponding URL. “eBay” clearly has nothing to do with online auctions and is descriptive of absolutely nothing.
Cisco – Originally called “cisco Systems,” the name was derived from San Francisco. The lowercase “c” was eventually capitalized after nearly 10 years, due to the awkward representation of the small “c” when the company was discussed in newspapers and magazines. Other than a second-rate musician, “Cisco” is descriptive of nothing, offering no hint as to the company’s initial core competency in router design and development. At the time of its launch, the name “cisco” was also confusingly similar to SYSCO, the $20B food distribution company.
Microsoft – Initially descriptive of the company’s software developed for the “micro” computer market, which eventually evolved into the “personal” computer market. The original spelling of “Micro-Soft” was not changed until twelve years after its founding, once the MBAs had transformed the scrappy startup into a BDC. The company continues to dominate a variety of markets, despite the fact that no one has used the term “micro computer” during the past 25 years.
Good luck.
