I have created a tool for wedding couples' to use at their wedding which has been live for a few months now. We've run a couple of giveaways on small wedding blogs and the feedback from the readers so far has been really great - it is something they need, but so far they are all giveaway accounts.
I'm looking for some advice on how to really spread the word - I've tried sending emails to some of the wedding magazines, but they haven't replied. Facebook ads didn't work at all, maybe I'm getting something wrong with them though?
The service is paid - one off fee. So far, the only users have been from giveaways and once they use it for their weddings, their guests' will see it and hopefully we should start to spread. But many of their weddings are a long way off and so I'm looking to start getting users with weddings' in the next month or two.
Anyway, so if anyone has any good advice, ideas, original ideas etc. that would be much appreciated!
Edit: For some reason, I'm not able to add comments or select a best answer? Anyway, just to say thank you very much Joseph for your advice and thank you Chris. I never realised quite how hard it was going to be to get these first users and get people to listen. I'm going to have a look at what Joseph said in full detail and work out answers to the questions I haven't already so far and maybe soon I'll post some more questions with the website linked!
Thank you, much appreciated.