I developed a neat but admittedly techy application/engine that could be used in conjunction with other services to enhance user satisfaction. I wrapped it up into a nice Web 2.0 app but as of now, it's just a (not too useful) novelty.
I'd like some tips on how to market highly-technical solutions to larger corporations that may be interested. I don't think something like Adwords would work in this case and I have no idea where to start.
I recently showed it to a graphic designer and asked if something like this would be useful. He said it could really aid in finding particular styles of photographs or refining text-based results. I had already planned to contact various stock-image websites and even though I've written business proposals before, I have no idea how to market something like this. (A friend suggested a freemium-style subscription service.)
Edit: To be honest, I probably misspoke when I said "big companies", I meant "any companies larger than an individual" :P -- I don't have the resources nor the time to turn this into an enterprise-level solution.