There's always a test that I perform when reviewing websites for conversions. It starts by loading up your website, counting to two (2) and then hiding the site from view. Now I've got to try and remember what I just saw.
The general practice for conversions is to list out your conversions by priority. Take the number one conversion item and make it the biggest/most obvious item on your homepage, the second conversion is the second largest/obvious, third is third and so on.
So I should be able to recall what your number one conversion item is supposed to be. But honestly, the only thing that I saw was some kind of product image in the bottom right. However, that doesn't tell me anything about your business, or what you want me to do first.
Your website totally failed the obvious conversion test.
Here's what I suggest. Trim back on SO much information on your homepage. Information is good, don't get me wrong, but it's gotta be in the right place. The homepage should have very defined product categories and possibly a couple featured products in a large slider.