Why do computer repair companies give you things that sit on your computer? So when you are at your computer frustrated, you look at their trinket-- and think to call them.
Why do pizza delivery companies give you something to put on your refrigerator -- so when you are hungry and opening the freezer you think -- i could call them instead.
Why do cabinet companies give huge glossary brochures -- because when you lay them all out next to each other on the kitchen counter they want theirs to look the best and elicit a call.
Why do software companies hand out a mini flash drive with their software demo -- because when you return from the show and plug it in you will be reminded how cool they are and be linked to all of the great information on their site.
Why do people still hand out trifold brochures -- because they are in the print and design industry and are demonstrating what great trifolds they can design and print.
I think you want to make sure that you, your company, your product and service are triggered in their mind at the point that they could be engaged in making a purchaing decsion.
To accomplish this I think you have two main strategies: Point of Decision and Added Value.
Point of Decision:
- they are thinking about engaging with your company/product/service
- they are having the problem you solves
- when they are trying to solve the problem your commpany/product/service addresses
- A coupon
- A great offer
- Educational material
Last weekend I went to a home show with gardening and siding and hot tubs and stuff for my house. I had a huge bag of junk -- most of which I picked up because it caught my eye, but by the time I got home and it was part of the bag -- well, it is now in my compost bin. One of the things I kept out was the seed packet for sunflowers that had a QR code to a cool bird feeder. My daughter and I are planting the sunflowers, and I went to the QR code, which was a special discount for the feeder -- and it was too good to pass up, so I bought it. It came with more sunflower seeds to feed the Cardinals.