I've just created a new site which allows users to post content around their local area and any activities.
As it has just been launched there is not much in the way of content for those people who are going to come and browse the site.
What I would like is to make it more involved for people who are coming to post the content.
I have a good rate of registration; about 10% of people who are visiting the site. However, these people are dropping off once they make a single contribution.
How can I make the site more involved for this group of people and make it so they would want to come back?