I represent a small Australian software developer. We have been working with our clients over here for 9 years on a product suite which is a worlds first for the targeted industry.
It has several "sub products" that make up the suite (think execl/word as part of office but all playing together on the one format). The suite is now far more powerful (the whole being greater than the sum of the parts) than any of the competition ... the final component is the key "magic" that makes it all work.
It has now proven and rolled out in Australia to the largest player in our market (representing around 80% of the total market). We have also got around 60 other sites using various combinations of the sub products from the overall solution ... so it is well established technology.
We have a few runs on the board sales wise, 1 in Canada and 5 in the USA but are now looking at how to "go to the next level" and sell to large groups in the US.
The products are installed per site/group of clients at this stage with about 2-3 weeks of integration with "surrounding systems", it has the chance to be a Saas offering but isn't yet.
How should we go about taking our product to the US?
- We have, in the past, tried working with other vendors to the same industry but have found them difficult to deal with.
- We could go over ourselves doing sales and installation runs of a few weeks at a time. This is slow, costs a lot upfront etc.
- Seek partners?
- Startup a company in the US and move over to do it ourselves? We would consider spending a year or 2 establishing but isn't really a long term option.
Any other ides?