We're developing an idea for a product that we can give to retailers at no cost by subsidizing the cost through advertising. Retailers don't pay much for it, but it is still an expense to them. The margin we'll make on advertising is much greater then the cost of the product to the retailers.
Should we give the retailers the products for free as a token of appreciation for letting us advertise through their store?
Or should we not leave money on the table and charge something?
And if we say free, how should we market that? The old thinking anything free is too good to be true, worries us.
I appreciate your help