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If I put a bunch of time and effort into creating non-text content, namely audio and video, how will Google grasp how to index it? Is there a way to "prep" audio and video so it gets noticed like text gets noticed?

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Suggesting to move this to webmasters.stackexchange.com. – user6603 May 13 '11 at 16:06
I also voted this as not constructive. This is not a startup related question at all. Definitely a webmasters question. – DigitalSea Mar 22 '12 at 22:21

closed as off topic by DigitalSea, Ryan, TimJ♦, Zuly Gonzalez♦ Mar 24 '12 at 16:37

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4 Answers

up vote 2 down vote accepted

Use meta data like description, title to tell Google about your audio/video.

Example - 

<meta name="title" content="Best Video for startups" />
<meta name="description" content="Check this video on startups by Kenneth" />

Google is planning to "listen" to your audio/video too for analyzing but it's in a nascent stage right now.

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up vote 2 down vote

This isn't a question for Startups, but regardless:

Google is working on Indexing Audio search results. It's not something that one can rely on yet though, as it is still an immature project.

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If it isn't a question for this forum why did you answer it? – TimJ♦ Mar 23 '12 at 14:20
@TimJ - because I was trying to be helpful, and when I answered the question there was always a chance that the question could be migrated with my answer still intact. – Craige Mar 23 '12 at 16:30
up vote 2 down vote

Put video on YouTube and if it's relevant it'll show up. As you put titles and descriptions on the video, it'll get indexed and if there isn't too much competition it should have a chance of showing up in the top half of the results (where Google tends to put YouTube results). For example, do a Google search for "how to tie a tie". You'll see that despite not mentioning 'video' in the search, a YouTube video for it appears (for me) in third position. So whilst there isn't anything particularly clever in how Google does this, from a marketing point of view it works.

So yes, I believe it is worth spending time on video content (not as sure about audio).

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up vote 1 down vote

Indexing media, beside text and similar, is hard and currently it relies on metadata that it can gather. For instance, a MP3 that has the artist, song name, etc. or a youtube vídeo that has tags.

I believe it will take a while until non-text media is indexed as easily and accurate as text is nowadays. Text is still king and it will rule for a while...

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