I want to reiterate the answers by organized and iconosites.
You get what you pay for when it comes to design. If you serious about really branding your product, then someone needs to spend time researching the customer, defining the unique and emotional selling propositions (USP/ESP), thinking about how to position the product with respect to the ESP and your competitors, and then create visuals to match that position. I would be hard-pressed to find and marketing specialist and designer that can do that in two hours (a $150 logo at $75 per hour). A logotype and corporate ID package used to sell for around $3,500-5,000 for small businesses just for the design alone, which more accurately reflects the hours necessary to do something that makes sense.
If you are serious about really branding it, then try to find an agency or studio that specializes in food packaging and branding. Don't leave it up to an amateur. Sure, there are interesting and sometimes impressive visuals available on contest sites, but do they mean anything? Do they convey the message you want to send? Are they original and do they really differentiate your brand? Most times, the answer will be no.
Also, let me refer you to the book "Positioning" by Al Ries and Jack Trout, which I have mentioned in other posts.
They offer excellent advice on how to position your brand via the name and the slogan (really this is all the exposure 99% of the population will have to you anyway). The takeaways:
- You have to find and define your space in the mind of your prospect
- When you brand your product, what's important is not what you want them to believe, but what they already believe about your product, your competitors' products, etc. Work with perceptions that are already there, don't try to create new ones.
- The name is critical. Look for one that describes what the product's major benefit is.
Hope this helps.