Background: My business is surveying individuals about their particular career, repackaging this information and publishing it. I have used many tools to acquire these surveys including MTURK and I have partnered with colleges and universities with good success. I have also offered contests, giveaways and have even paid users for their survey.
My problem is the majority of the surveys I receive now are from entry level careers that do not pay more than $50,000. This is because college grads on average start at $36,000/year and the majority of workers on MTURK do not earn a lot of money elsewhere. (Why would you do mundane tasks for hours and for pennies if you feel financially sound?)
In order to expand my business and my offering I need these higher earning careers. My user base primarily consists of users that are in the before mentioned demographic so offering incentives to them does not solve the problem.
I am willing to pay decent money for these surveys... up to $10 if I can target specific careers. I would probably even go higher knowing they were legitimate.
Any ideas on how to get these individuals interested?
Anybody with experience advertising directly on LinkedIN? Specifically, would you give me 5-10 minutes of your time for a $10 gift card?
Thanks for the help!