I was wondering how to find out how much the user data is worth for a database similar to Foursquare's? I'm not looking to sell personal user information or email addresses, but more along the lines of:
"18 yr old males who visit Vietnamese restaurants once a month also goto the movies once a month"
"Females above 30 yrs old tend to eat out less than 4 times a month"
"Coffee restaurants in the core of Toronto tend to have more tech-savvy visitors on the weekends"
I recently talked to an angel investor about my company and he mentioned that this is the best way to make money in this space (location based services), but I'm having a lot of trouble learning about what data is relevant, has the greatest monetary value, and what exactly is legal/illegal (In Canada & the US)?
Is there a specific name for the industry of selling/buying "trend data". Are there specific companies that would buy this type of data? Is it typical for web-based or customer loyalty companies to sell this data, and if so, is this a main source of revenue?
Thanks in advance!