We're getting close to launching a new product, and I'm trying to decide the right timing for press. We plan to run an invite only beta for a week or two, followed by a larger beta group before opening up fully.
The web app will be subscription-based following the beta tests. I'm interested in hearing others opinion on the timing for submitting to blogs, influencers, etc. If we decide to "buzz" the product prior to full launch, we'll only be taking beta sign-ups. We could offer the larger blogs with a limited number of sign-ups, etc. The alternative is to wait until we're fully launched so visitors from the blog can immediately sign-up and start using the product (30-day trial).
We want to take full advantage of any exposure we can get, so I want to make sure I get the timing right. Would you start the press while you're in beta, or wait? Why?
To clarify: I'm speaking of press on the popular industry blogs. We're fairly sure we'll get a good amount of coverage, I just want to time the influx of traffic correctly - signup for beta vs. we're live.