There are currently two providers of an IT-solution in a national market. These two charge roughly four times the price I would expect to see in a functioning market. This indicates that the two have set the price in cooperation. Some customers believe that the current price is a rip-off.
I could enhance the product with new features, which could make the product something like 20% better.
My question is, how should I enter the market. Should I go for the minimum viable product? Should I take the market with storm in some way? Should I put my price as high as them and just sell more aggressively?
To make it clear, my goal is simply to earn as much money as possible over a period of, say, 10 years.