As you market yourself -- think like a marketer. Identify your core value proposition and play to it. Identify your potential weaknesses and flip them into advantages.
Since selling yourself to “Corporate America” is a B2B sale -- the resulting marketing material (like a resume) need to be highly personalized to the person who is receiving it.
Your perceived weakness is that you took launched a business and it didn’t work. How could a hiring manager see that as a positive? Well, they-- like most people -- probably dream of doing the same thing. Validate how hard it is and that they are making the right decision staying where they are. You can say something to the affect “I went with the dream and realized that I missed many of the advantages that a great company like offers me today.” or “I am proud that I tried to launch a company, and now I have a renewed appreciation for the opportunity to which working at offers.” or “The most important skills I learned leading a start-up, are all applicable at at .
You have been to the other side -- you can speak about the other side -- and you are choosing to return.
Make them laugh
The often overlooked "killer-ap" on these things can be humor. People love to laugh, and they love the person who can help them laugh.
The opportunities for humor in your situation -- to defuse and re-direct questions about a "failure" back to your core-proposition are limitless.
Beyond “been there, done that” I am sure lubricated with a little Vino, you and some friends can come up with killer responses that will make the interviewer smile -- and end any concern that your entrepreneurial gene will in any way infect the cube.
Perhaps: “I assure you my entrepreneurial gene has gone sterile and will not infect the cube.” (On the other hand -- that probably has fairly limited appeal)