As we started our business we had various titles depending on who we were talking to.
I would get very different responses from people depending on who they thought they were talking to.
So, given its two of you, it depends on who your sitting in front of ... bank manager, then go for president, if its a customer then head of customer relations or product developer is good because they can have a serioes talk to you and your not just soee lacky, you can affect change on their behalf.
If your intent is to grow your business, my advice would be to come up with the relevant titles you would need if you were say a 20 or 30 person company ... split these between you evenly. This now has several benefits:
- Its clear who is doing what and who has the final say on what.
- As you grow you can transfer specific titles (one or more) across to new people.
- You can get a sense of which is valid to have and which isn't ... this is very important as you grow as it will shape your thinking around the needs of the company.
Your goal is to reach 1 title each, thus you have a business which you own but aren't being owned by ...
To give you an idea. My goal is to get to Chief Dreamer (technology and Business strategy) ... my titles currently are Director, CEO, Marketing Manager, Sales manager, Client account manager. I have handed out project manager, studio manager, developer, senior developer, designer, tester ... you get the idea.