I have an idea for productivity software that would be very beneficial to my current company (and to me in my current role). My current role involves no software development at all (I'm working for a retail chain) so I'm not sure that they can claim rights over my product (if I develop it on my own time and equipment). The only thing is I can't see them actually buying a license to my product because I work for them and would benefit directly from using the product (conflict of interest). Is there a way around that? Should I just accept that I probably won't sell to my current company but then use them as an example of a company that uses my product when trying to sell to other companies (it would definitely be more of a B2B software product).
I hope I've been clear and given enough info, if not, I'll gladly add more.
 Based on some of the answers so far I thought I would share a little more info:
Thank you to all those who have already answered, you have given me valuable insights into what I should do and it is much appreciated. [/edit]