I am working on a business plan that I will be pitching to someone very specific. Due to the fact that they are a very large name in their industry (and many others for that matter), the business model will not work without them, because it is directly linked to their name and brand.
My question is this:
I plan to do all of the work, but their company will provide the name, marketing and future merchandising considerations of which I will be a part. How would I determine the profit split to propose to them without cutting myself short, while still recognizing that it will be their name and marketing machine that will push this into the realms of profitability?
Thank you very much for any help you can give me.