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So, you know that on average for every unique visitor to a product page company X makes $0.11 (= total sales revenue /total unique visitors), and say the product price is $39. Then I know that every 354 unique visitors X makes a product sale, but how do I answer the question: "out of 100 unique visitors how many buy the product?"

I'm not even sure what equation I should use. Is the answer 100/354/100 ~ 0.0028?

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Divide total sales revenue by $39 to get the total # sales. Then solve for x:

total unique visitors     total # sales
---------------------  =  --------------
100 unique visitors          x sales
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