In the not so distant future, I will be launching a site that is mostly for businesses and is largely Software as a Service. I am wondering what you think about the pros and cons of having a pretty in-depth product tour available through a link on the homepage vs. requiring a user to "sign up for a free demo".
The only reason why I think it might not be such a good idea to give unqualified access to the tour, is that it will completely expose what I am doing to competitors, not just prospective customers.
On the other hand, if I don't provide it immediately, I am not sure the real value proposition will come through without the tour, therefore leading many possible prospects to just move on.
Does you opinion change any if I were to tell you that the price point will begin at $ 500 per month and then up?
How do you suggest I handle this issue? Thank you, in advance.