Looking for suggestions on improving the rank/search results positioning for my website.
My business is B2B. My target audience are very internet/computer savvy individuals... mostly software developers, architects, and ultimately (and best of all) IT managers, CTO's & other IT decision makers
I've put out a call on a few elance.com/freelancer.com types of sites, and quickly found myself in the shoes of a blond female first-time car buyer who walked into a neighborhood full of used car dealerships.
Vast majority of providers offered me, of what I think are "white hat SEO improving" techniques like: "we'll write some articles on your behalf with keywords spread out at appropriate density and 2 backlinks to your site and will post those articles on X number of blog sites and article sites. We'll also register you on Y amount of social bookmarking sites".
Some also offered, more controversial things like back-links from blog & forum comments, etc. Which, even I, with my practically non-existent SEO knowledge, realize are a HUGE no-no.
So, even for white-hat techniques, I know that these people will write total crappy quality articles. Websites that they'll post on will carry ZERO meaning to my potential users. It is purely an SEO trick.
My question is: is it worth it? Is there a better way? Is there a way to compete with sites that do this? Is this the only way to get SEO and can it be done without any negative impact?
I understand that backlinks from content-related sites are weighted better, and that links from articles that are popular themselves are also weighted better. But, I'm not looking to improve my organic traffic from 10,000 users per day to 12,000 users per day. I'm just trying to get to 500-1000 users per day.
Thanks for your opinions.