An increasing number of companies are trying to make sense of the world of social media tools and their implication for innovation and product development.
I'm doing a research to better understand how social media creates value and sustainable advantage in the product development and innovation processes. I'm thinking of conducting a survey and some qualitative expert interviews.
What are relevant questions to ask to evaluate how social media creates value in innovation and product development? Can you provide me with some real life examples/cases (both succesful and less succesful) of companies utilising social media for innovation & product development?