How do you attack compressing your plan? My new startup was recently selected as a semifinalist in a local business plan competition, the money from which would do wonders in terms of getting the company moving forward on the right track.
I've got to have this plan in by next Tuesday and one of the things they require is a 30 page limit. Right now my plan clocks in at 36 pages. This includes the cover page, table of contents, and right now three financial statements I have included each on their own page (income statement, cash flows, balance sheet).
So far it is broken down like this:
- Cover sheet - 1 pg
- TOC - 1 pg
- Exec Summary - 4 pg
- Comp. Description - 2 pg
- Industry Analysis - 5 pg
- Target Market - 2 pg
- Competitive Analysis - 3 pg
- Strategic Position - 1 pg
- Marketing Plan - 2 pg
- Operations - 2 pg
- Management - 1 pg
- Development, Milestones, Exit Plan - 2pg
- Financials - 5 pg
- Appendix - (SWOT) 1 pg
I'd also like to add in one more detailed growth report in the Financials but that would add another page. I can probably cut at least one page from the Competitive Analysis but I have no idea where to take the rest from. What are the most important areas to focus on?
I read in Guy Kawasaki's book to limit the exec summary to 2 pages but I can't seem to get it there, I feel like I've pared out everything that is uneccessary. And it's not even a complicated idea, really ;)
EDIT just wanted to point out as well that the plan requires 1" margins on all sides, Times New Roman font, and 12 pt font size. Otherwise I would have just tweaked all that!