My startup got approved for the BuySellAds program. I setup ad-space on my website on 3rd April. I got two advertisers on 7th April. The ad-space is getting 70k ( according to the BSA algorithm ) impressions and I have set the price for a
130x100 ad to $25 ( for 30 days ). My startup's a twitter tool targeted towards businesses and the ads too are of tools targeted towards people who use twitter for their businesses.
I just checked the ad-spot statistics and found that it did ~24k impressions in 7 days ( today's April 14 ) and got ~200 clicks ( ~100 each ). CTR for both of them is ~0.81%.
Is $25 enough for such results? If I calculate, they will probably be getting 400 clicks by the end of 30-day span before the ads expire. Is $25 reasonable? Or just too low? I also have a Google Adsense ad at a better spot which earns me ~$1 with ~10 clicks.
Should I increase my BSA rate? Or $25 is just fine? I don't want the advertisers to run away after a month.