I am hoping this question will start a conversation on trust in e-commerce, in particular for e-tailers selling high value items where this is very important. By "trust" I am referring to:
- trust that the product advertised is of a high quality
- trust that the retailer is a legitimate company
- trust that your shopping experience and payment data is secure
What boxes would you need to tick before purchasing from such a retailer?
I have now put a bounty as a reward for the best answer, I am looking for answers that do not only include the standard trust queues (SSL, live chat, press endorsements etc.), but possibly psychological or jewelry-specific factors that, in your opinion, will increase the conversion for such a website?