I am considering setting up a e-commerce store for a friend's retailing shop. What I am interested in is a solution that is easy to maintain in terms of administration (insert new products, new pictures, descriptions..) of the website and business operation (Answering clients, confirm orders, updating the stock, etc.) so that someone with no programming skills could keep the e-store running.
Would anyone recommend using wordpress for a online store? If anyone had some experience doing it, it would be nice if s/he could share it.