I've a product/website in Family/Relationships segment and so far it attracts 80% women and 20% men.
Mostly adults(age 25 to 55) actually pay for it. Younger users generally want it "free".
I'm looking for suggestions to improve my product/website and therefore improve conversion rates. Please help.
It seems like only women are looking for love/relationship advice and it makes sense to optimize things exclusively for them.
Yeah, so basically what should I change that would convince more females to pay for this site/application? Like should I experiment with colors or should I put up some images that might capture their attention???