What are some good Google Adwords people have found that really work for getting qualified leads and finding good, cheap keywods? Or any other tips? Any great articles about it?
Also, for a concrete example, I have a site for which my current need to increase signed up users. I'd like to get traffic into for these things:
- hiking - starting hiking groups - joining hiking groups - birding (and possibly various kinds of bird names) - spotting trees (and possibly various kinds of tree names) - spotting wildflowers (and possibly various kinds of flower names) - hiking bloggers who want cool widgets for their blogs
But since my site is free, would AdWords work for me? I'd probably have to try to compete for cheap keywords? What would be a good strategy for me?