Some companies spend six months trying to find investors. They knock on 1000 doors and finally, after six months, find some dentist in Cleveland to invest $50,000 on crappy terms. Then they discover when the $50,000 runs out that the dentist was not a good investor because he's not a part of the right networks, he can't make the right introductions, and the fact that he invested in you is not enough reason for the big VCs to invest.
Other companies spend 2 weeks. They knock on 10 doors and get 5 offers. They pick the best one, and end up with a first-rate investor who is so good at picking winners that the very fact that they invested makes everyone else want to invest, too.
The difference? It's just a question of how "ripe" or ready the company is to begin the VC journey.
You already know what investors look for. Team quality, idea quality, traction, etc. Do you have these things?
If you're having trouble reaching or finding investors, it's a sign that you're not ready yet.
If you're finding it to be hard to raise money, it's a sign that you're just not ready yet. Your personal network may not be big enough. Your team may be young and inexperienced or just not be that well known in the tech community. Your idea may not be good enough, you may not have proven enough about your idea ... whatever the case is... if it's hard to raise money, that's because you're overreaching.
On the other hand,
- if you have an experienced team, they'll already know angels and VCs
- if you have a fast growing product, it'll be on everyone's radar and the angels will be calling YOU
- if you have a brilliant idea and a young but smart team, you can get into TechStars or Y-Combinator or one of the zillions of clones
If you don't have any of those things yet, you're just not ready to raise money. You can fight and hustle and go to every conference and comment on avc.com and every other VC's blog and ask investors for advice and ask advisors for investments and follow just about every other advice you've ever heard about hustling, and, YES, you will, EVENTUALLY, after SIX MONTHS OF NONSTOP BEGGING, find SOME investor to toss you a crappy investment at a poor valuation and then drive your company into the ground through sheer ineptitude, but that is not the path to greatness. The path to greatness is having such a great team, such a great idea, and such great growth that every door is already open to you and you can pick the perfect investor for your situation.
Until then, if it's not easy to raise money, stop worrying about raising money. Assume that it's a bad idea. Pick a different path.