I was watching a slide from a very successful entrepreneurial, in which his argument about users feel about products totally surprised me. Here is his idea:
How users feel about your products and services?
There are three zones: Love, mediocrity and hate.
The thing that puzzled me is he believes it is better if your products or services are at the love and hate zones, while you are screwed in the mediocrity zone.
I thought it would be best in love zone, than in mediocrity, the worst part is hate, not mediocrity.
Since the guy gave the presentation is very successful I do not think he would make such obvious mistake. But his argument really beyond my comprehension.
Please help me out here.