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Looking into a new consultancy concept. For companies across the board in all industries: What creative ways are they using to engage with their fans? Something like Burgerking did: "Unfriend 10 friends and get a whopper for free." Any other examples for a Facebook-rooted campaign with such a high word-of-mouth momentum?

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Hm, the thing that sprung to mind with the Burger King unfriend idea was "naff" and "mean spirited", certainly not cool or creative. – Matt Mar 28 '11 at 11:14

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HubSpot put together a great list a few months ago, if you're still looking for some guidance:

http://blog.hubspot.com/blog/tabid/6307/bid/9469/20-Examples-of-Great-Facebook-Fan-Pages.aspx

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