I am launching a web application in the Fall for parent teacher conference scheduling. I have some real customers already using a version of the product, I'm ready with a Coming Soon page, have a newsletter set up and a fair bit of content lined up for a blog around parent teacher conferences.
I also have several keyword-based URLs registered that, while related to my app's domain, no one will ever type:
- Etc. Etc.
I'm trying to figure out how best to leverage these sites. Here are my options:
- Just redirect the URLs to my main web app site via Apache redirects.
- Use a few as microsites with decent content and minimal links to my main app site.
- Have each be a blatant advert for my main site with little real content (but more of them).
Does anyone have any evidence of how keyword-based URLs like this are helpful in driving real business? If so, talk a little about your strategy and how it played out.
P.S. Should I go get the hyphenated versions of these URLs as well?