Here's my favorite set of questions - thanks to Steph Beer @Stepwise1.
Executive summary of the business project
What is your business idea? In what way is it creative and unique?
Who are your target customers? What test customers have you approached or could you approach? What is the value of those customers?
What market volume and growth rates do you forecast?
What competitive environment do you face?
What distribution channels will you use?
What partnerships would you like to enter into?
What are the sales, cost and profit situations?
What opportunities and risks do you face?
What is the picture on patents?
What are the social and environmental impacts of your business? In particular, what are the employment opportunities in regards to the development of the project?
What long-term goals have you set?
What additional stages of development are needed? List your next, concrete steps
Product and customer value proposition
What products / services are offered at what prices?
What is the status of the product / service development? What are the next steps? Do you have patents or licences?
Compare the strengths and weaknesses of comparable products / services.
How is your business organized? What is the network structure?
What do you make and what do you buy? (What are your core competencies and what do you outsource)?
Market/competitor analysis and own positioning
Which is the size of the market?
How is the industry developing (market growth)?
What are the key success factors?
Who are current and future competitors?
What is your positioning compared with key competitors?
What is the role of the different team members?
What experience or abilities does the team possess that will be useful for setting up your company?
How will you attract the right profiles and retain them?
What is the future management style of the operations?
What experiences or abilities are lacking? How will these gaps be closed?
Opportunities and risks
What other opportunities can be leveraged?
Project development phase
At what stage of the project development are you?
Have you registered your company? If so, when?
What are you current funding needs?
Please explain how you got to that amount.
How long do you estimate it will take for your business to become profitable? Provide details that explain your projections.
Level of personal funding: what is the percentage and amount that the project leader is investing in the company?
What are the other sources of funding? Specify each source, the percentage and the amounts.
Overall Assessment and motivations
In what ways do you consider your business to be creative? Summarize the creative aspects of your project in this question.
How will your business survive and grow in the next five years? Explain the main points that will ensure the sustainability of your company.
What is the main positive social and/or environmental impact of your business? Explain in concrete terms this impact and how you measure or plan to measure it.
Why should someone give you money?
What risks are involved with the market entry and how can they be controlled?