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After researching a lot my team came up with a number of educational organisations those do not have their own websites. We primarily design websites of all kinds.

So we have decided to send all of them a business proposal to design their websites. I am not sure what to write in the letter so that I can explain about our company and also impress the concerned person.

a.should we mention the pricing scheme

b.how to convince them about the necessity of websites

sorry i forgot to mention that we are going to send the proposals via letters....not via emails.

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3 Answers

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Talk to them of the benefits that they will enjoy after owning a website. As a business person myself, with no knowledge of technology. I don't care of a website itself, or facebook or etc.

I just care about how many hundreds or thousand of people I will reach with a website. How will that impact my business?

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what about an educational organisation? – Radheshyam Nayak Mar 18 '11 at 17:32
Same answer. focus on what educational organizations want to do. Do they want to get more students in their local area? Then a website might help to get all the 17-18 year olds that are online 100% of the time. my 2 cents. – M. Torres Mar 18 '11 at 17:38
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I don't think they are ready for proposals yet. Start with a lower barrier to action, like inviting them to get a free consultation. Otherwise you are just wasting your time and money.

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You should tailor each message to the individual site you are emailing. Otherwise you are wasting your time crafting a spam message that will be deleted upon arrival from 100% of the people you send it to.

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