We just opened a coffee store online. This store brings exceptionally good quality coffee to the door steps of every person in every US state. We are based on the Caribbean area. Enough with my own marketing. My question is related to, how to know where to spend my marketing dollars.
Should we focus on specific state? We are already doing adwords and Facebook, but I feel our product has a more specific target?
As a startup we don’t have a lot of marketing dollars, but those that we have, we want to spend them wisely.
Originally I did not want to include my site, just to make sure that the question was not confuse with spam. Please take a look at my site and let me know your thoughts. http://www.ukucoffee.com