I am a stay-at-home mom who managed to develop a piece of software for Windows desktop PCs, laptops and netbooks.
The theoretical market is HUGE but the traffic to my website, where I offer my software for download (after payment) is extremely low. I get about 5-15 purchases a month.
I tried Google AdWords, Facebook ads and LinkedIn ads. They all turned out to be costing more than what they brought in.
One may conclude that my problem is the product, but all feedback I received so far from my customers shows 100% satisfaction.
I know that the product is useful, but I also know that there are FREE alternatives.
I am now in a catch-22 situation where I don't have money to gamble on a huge campaign (yes, gamble: No marketeer could promise an outcome) but on the other hand it seems that the only way to get the word out is by pouring money into ads, etc.
Posting comments in blogs and forums is considered spam.
So what do I do?
Is there really no way of being an independent micro ISV?)