I was asked by a potential investor for Key Performance Metrics for our company. What do you think the KPIs are for a typical SaaS company? Here are the ones that I think we should give him:
- CAC - Cost of Customer Acquisition
- LTV - Lifetime value
- Churn Rate
- MMR - Monthly Recurring Revenue
- MCCS - Monthly Cost of Customer Services
Am I misinterpreting what the investor wants and looking at the wrong metrics? Any guidance is appreciated. Thanks!