We are a US based online recruitment and business solutions company focused on a niche (energy related). We have been aware of a "bottom creeper" competitor that has literally been imitating our service offerings which include: syndicated news & events information, affiliate research & white paper offerings among other offerings. Our source of revenue is based on recruiting and this was attempted by this competitor I think unsuccessfully - reason being recruitment option can no longer be found on their site.
Last week, I received an email from this competitor proposing a link exchange that would be helpful to us. How do you respond? How do you manage the risks or simply how do you go about pursuing what their real motives are.
FYI: I did respond to the email asking what their services/site is all about and the types of links they are suggesting.