I have an idea for a web startup. I really feel that it doesn't need any complicated technology, can I just use a designer instead of developer? And if I do, and my website proves popular and I want to expand, will I run into more problems with a non-custom developed website?
Here's an example: The way zappos started, he would get orders online and go buy the shoes in a store and ship them himself. That's how mine can start (totally different concept, just trying to prove a point). But eventually he had to automate everything...is that transition harder? Is it maybe good to start with somthing really basic and see if it gets off the ground?
Thanks for your advice.