I think a lot of companies might focus too much on getting new customers instead of showing their appreciation for their existing customers. I don't want to be that kind of company. I want my existing customers to know they're appreciated.
My "customers" at this point aren't actually real customers. Since my product is in such a rudimentary state, I don't have paying customers. I just have five people who each separately help me understand their business needs and help me make sure my software meets those needs. Without them, I wouldn't be able to build my product, so their participation is crucial.
How can I say "thank you" to these people other than literally saying "thank you" (which I already do, profusely)? Giving them cash would feel patronizing. Sending them a fruit basket or something would feel a little cheesy. A gift card might be nice. I don't know.
What's worked for you guys in the past? I'm not afraid of spending money but I'd like to keep it under $50 per "customer" if I can.