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What's the best book you've ever read on pricing?

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3 Answers

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  1. "Predictably Irrational" by Dan Ariely. Goes into depth about the many ways in which humans make irrational decisions.

  2. "Don't just roll the dice" by Neil Davidson. Shorter free-of-charge eBook which has more actionable, hands-on pricing information.

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The Strategy and Tactics of Pricing by Thomas Nagle, John Hogan & Joseph Zale.

The ultimate pricing strategy book.

352 pages only on pricing strategy. It contains all you need and it has been written by experts of the subject.

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This is the one I usually recommend for an overview and for a good introduction to key counter-intuitive facts about pricing. It is feeling its age and stage (5th ed) a little. And the style isn't to everyone's taste - but that's going to be true of any book for a popular readership on a technical subject. – Jeremy Parsons Mar 7 '11 at 9:40
@Jeremy P: I must agree that is not the easiest book to read. For immediate results, the Neil Davidson's paper Jesper is recommanding is probably a better choice, but I don't like it very much – user3997 Mar 7 '11 at 12:08
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Another good one is Pricing for Profit: How to Command Higher Prices for Your Products and Services.

Also check out the free ebook Jesper linked to, Don't Just Roll The Dice. It's a really quick read, it has good information, and it's free. I think everyone should at least start with that one.

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