CAC = Total Cost of Sales & Marketing / # of Deals Closed
My question is - How do you allocate your total cost of sales and marketing if your development team is doing all the demos, follow up emails, and lead generation through inbound marketing because they are able to do the job of salespeople?
My thought is you would just keep track of the number of hours a developer spends marketing and making the sale, and then have an industry standard base salary you would pay a sales & marketing person who would do that job when you brought them on board. Is that kosher for investors? Or do you have a better suggestion?