I'm starting a web based healthy snack box (consisting of a variety of dried fruits, nuts, organics, etc.) delivery business in a busy commercial area. The box is designed to provide a healthy snacking alternative for office workers.
The business model and the brand is new therefore I need to create awareness and word of mouth.
I feel like spending a portion of my offline marketing budget on placemat advertising in the vicinity of my target population may be a low cost way to create awareness.
I'm planning to design my own paper which will feature only my website and the product, and make a deal with 2 restaurants which host around 200 people /day. I will supply them for a month or two months for no fee in return.
Since most of my potential customers snack between 3pm and 5 pm, I feel that designing the placemat theme over 3 pm cravings may be a good idea. My primary goal is to make the restaurant visitors check out my website as soon as they go back to their offices.
Since these people will be exposed to placemats for at least 30 minutes while they are having their lunch, I'm guessing a 5% - 6 % of restaurant visitors may check the website as soon as they go back to their offices. And spread the word to 2 or 3 co workers and friends.
I need some advice from people who have used this type of media before to maket it as effective as possible.
I will be glad if you share your experience in,
- Designing the placemat - important details in design
- The % of visitors I should expect / day for this particular scenario.
Thank you all.