We are an early start up (7 months old), and we are in talks with 3 - 4 clients. We are building an E-learning kind of tool and looking for building the content as well.
I kind of sensed one client may be willing to invest in our company if asked (my gut feeling only). We are in a stage where we are in talks with this particular client who is very excited about our product - however, they are not yet ready to test/buy the product. So I was wondering if we can get the investment from this institute then we can achieve lot of things and faster. But I am not sure whether to ask them or not, and could it lead to some other problem like they might not buy your product at all, etc.
So I need suggestions on how to go about this? And if I can ask them, what is the best approach and when?